Innovation and Design Committee

Innovation and DesignThe Innovation and Design Committee seeks to gather ABRE members and promote an understanding of the theme in a cross sectional manner throughout the chain, empowering the sector, harmonizing the concepts and creating references to contribute towards the development of packaging in Brazil. It strives to improve performance in production and logistics processes, understanding client expectations, clear and strategic communication with the consumer and their satisfaction, generating positive results for the entire chain.

Through the Innovation and Design Committee, we seek to construct and gain the understanding of design’s strategic role in this chain and consequently the effective valuation of packaging’s design.