News
PACK-NEWS number 166 – November/2011
NEWSLETTER FROM THE BRAZILIAN PACKAGING
ASSOCIATION FOR THE FOREIGN MARKETS
“What´s going on at ABRE”
Unilever presents actions and plans for sustainability
Leader in 9 of the 13 segments involved in Brazil , has an audacious proposal for the next years: to double its size, reducing it environmental impact. The challenge is part of its mission and involves three global targets: reduce in 50% the environmental footprint of products; improve life and work conditions of people, specially the ones that participate in the agriculture chain; and improve the health of 1 billion people. The focus in the agricultural chain is due to the fact that the company consumes 12% of the Black tea produce in the world, 6% of the tomato, 3% of the palm oil and 2% of the soy.
As Jorge Kostrich, from the Sustainability area of the company, explained in the ABRE's event in November, the solutions go through the Sustainability Plan that Unilever has. According to him, today 26% of the environmental impact of the company are generated by raw materials and 69% are generated in the moment of consumption. “In this consumption, we consider that primary packaging has a participation of 61%, secondary packaging of 13% and products waste of 26%.”
Unilever also has a Sustainability Committee coordinated by the VPs of Commnication, Supply Chain and Sales areas. Among the main actions of this Committee are the communication campaign “Each action counts” (“Cada gesto conta”) and the Sustainability Report that exists since 2003 and was responsible for Unilever receiving, in 2010, an A+ evaluation from GRI (Global Report Initiative).
Regarding packaging, Unilever expects from suppliers more precise actions. As an example, Kostrich presented the Comfort concentrated case in which it was possible to reduce the consumption of cardboard boxes in 52%, the use of plastics in 58% and the use of water in the formulation in 78%.
Environmental agreement with government
ABRE and the Brazilian Environment Ministry signed a Sector Agreement that aims to promote the use of technical symbols of selective discharge of packaging and material identification. The agreement was signed by ABRE´s President, Maurício Groke, and the Minister of Environment, Izabella Teixeira during the official launch of the Production Plan and Sustainable Consumption of the Ministry.
The agreement is based in the Manual of Directives and Environmental Labeling organized by the Committee of Environment and Sustainability of ABRE that brings the definitions about different model of environmental labels , the definition of the technical symbols and ways to use each label in the packaging.
New professional challenge
The President of ABRE, Maurício Groke, is the new Director of New Business of , one of the biggest Brazilian companies specialized in decorative packaging. His main challenges are to strength the corporate business of the company, managing its strategic planning, increasing developments programs and initiatives to generate opportunities and business and to continue the work developed by the company. Another mission is to get closer to customers, partners and opinion makers through multiple channels.
WorldStar for Brazilian packaging
Four Brazilian packaging won the WorldStar 2011/2012, the most important packaging award promoted by WPO (world Packaging Organization). The projects were judged by 25 professional, representing 21 countries, in the second annual meeting of the Organization accomplished in Grantham (UK) in November. In total there were judged 243 projects from 33 countries. The Brazilian winners are: Ovo de Páscoa Lacta Delice (Brasilgrafica), Egeo Choc O Boticário (Komm:: Design Strategy), Euro set of cups ( Hal 9000) and Dama Hojiblanca (Sandeleh Alimentos).
and check the Brazilian award-winning packages
 .
Recycling center
n November it was officially launched the webpage , a free service in which anyone can consult where it is possible to discharge, correctly, 36 kinds of recyclable materials. The proposal is to increase the conspicuous about the importance of discharging materials correctly and in an organized way, since food and beverage packaging to furniture, metal, used edible oil, glass, electronics, batteries and lamps. The webpage also counts with an educational material with information about the subject as well as four videos about each recyclable material.
New ink jet printers
is launching in Brazil the new continuous ink jet printers Videojet ® 1000 that guarantees more productivity and continuous work. The models Videojet 1220, 1520 and 1620 are improved in relation to the models 1210, 1510 and 1610, already known in the market. The main features are: longer intermission to maintenance (14,000 hours in the 1620 model); and reduced consumptions of solvent fluid (according to the model and ink it can be 2.4 ml/hour). All improvements result in longer working time, less interruptions in production and reduction in operational costs.
All models can work with 1 to 5 printing lines in high speed - 293 meters/minute. They also count with an advanced printer head with automatic configuration and adjust that guarantee an uniform performance. This resource is called Dynamic Calibration and allows adjusting, automatically, the temperature and viscosity changes.
Milk sweet in new packaging
The Brazilian Tirol is re launching its line of Milk Sweet (a very traditional Brazilian sweet) in a new packaging created by. The main feature is the unusual plastic pot shape, a result of a research to improve the handling of packaging. The new packaging also makes it easier to visualize the packaging in the point of sale; it's a new shape for this product´s category. The printing is direct in the transparent pot. The label is a shrink one and guarantees appetite appeal with strong colors and attractive images. Another benefit is that the cap fits the bottom of the pot, optimizing the transport. The product is presented in two versions: 400 grams (traditional flavor and plum) and 200 grams (coconut and chocolate). The plastic pot is produced by Plaszom and should be used by other products of the brand.
Launch in blowing machine
The German Krones is bringing to Brazil the new blowing machine series Contiform 3 which main features are high productivity and reducing the consumption of energy. The blowing device was totally redesigned and the linear heating station was optimized. The mains objectives of the project were: increase in the performance of the blowing device; reduce the total consumption of air and energy; improve the hygienic design; reduce time for changing services, increasing the flexibility; and update the control system.
The new blowing station can achieve a production of 2,250 plastic packaging per hour with in each blowing cavity, with high quality. This enables a more compact machinery construction. For example, a machine that blows 36,000 packages per hour can reduce the cavities from 18 to 16. The energy consumption was reduced in 15% in average comparing to a 2010 oven and until 32% compared to a 2008 oven, keeping the same process stability.
Packaging redesign
The Brazilian packaging design agency Branding8 developed the layout for the packages of the new flour line for domestic and food service use of the company Nita Alimentos. The company has more than 40 years of tradition in this area and invested in the new packaging to add value to the brand in the big retail chains around the country.
The 5 kilos packages of the three types of flour – pasta, pizza and traditional – are now blue, red and green, and reinforce in the front panel that the product is enriched with iron and folic acid, fundamental to prevent diseases like anemia. The package is a paper bag. The traditional 1 kilo package was also changed; the product was also improved and now is being produced in new Italian machines. Nita invested about US$ 1,4 million in the modernization of machinery to avoid leaking of the product during consumption.
Looney Tunes gets new visual
According to a innovation action, Rasip is launching in Brazil the new layout for all packages of Looney Tunes line. The bags for apples presents characters like Pernalonga and Piu Piu in an exclusive way and bigger size, making packaging more colorful and fun. The secondary boxes follow the same pattern as well as the vehicles to distribute the products. Rasip can use the Looney Tunes characters since 2008. The plastic bags for apples are offered in 1 kg or 500 grams capacity and are ideal for children or consumers that look for a healthy life. Rasip is one of the most important Brazilian producers of apples type Gala and Fuji and supplies the main consumer centers in the country and abroad.
Written by LILIAM BENZI
Phone +55 11 4412-0813
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