News
PACK-NEWS number 144 – January/10
NEWSLETTER FROM THE BRAZILIAN PACKAGING
ASSOCIATION FOR THE FOREIGN MARKETS
“What´s going on at ABRE”
Sustainability guidelines
The Executive Director of ABRE, Luciana Pellegrino, launched the English version of the publication “Sustainability guidelines for the packaging and consumer goods industries”, during the WPO (World Packaging Organisation) meeting in Sri Lanka last November. The document, which already has the Portuguese and Spanish versions, is an exclusive material produced with the main purpose of offering some environment indicators. “It is an instrument that allows the production chain to work in the same direction improving the environment performance of its products, process and packaging, through all the life cycle stages”, explains Pellegrino. The publication is a result of two years discussion and work of the Environment and Sustainability Committee of ABRE. The printed version is made with Vitopaper, the plastic paper from Vitopel. There is also the internet version that can be downloaded in
The major packaging forum
During September 22 and 23 many Brazilian and international packaging specialists and end users will be together in the 14th edition of the Brazilian Packaging Congress, organized by ABRE every two years. In 2010 the main theme will be “Packaging and the retail of a new era: environmental responsibility allied to innovation” The event will be accomplished in São Paulo, and will count both with presentations from all over the world. More information:
More Christmas cakes (panettones)
According to the predictions of most Christmas cakes´ producers, the Brazilian sales of the product in December were about 30% higher than the previous year. To attend this demand, the multinational Arcor invested in new versions of the product, as well as in new packaging and the licensing of exclusive characters; the company is responsible for four famous brands: Arcor, Triunfo, Aymoré and Noel. Good examples were the milk sweet and chocolate and the strawberry and chocolate versions, both a success in sales. To follow the innovation in the flavors the company also innovate the packaging: the cartons were presented with a new design, much more attractive and sophisticated in order to reflect the concept of Christmas and its icons.
Organic rice
The increase in the demand of organic products took the Brazilian leader in rice to launch the organic version of the leader brand Tio João, a product certificated by EcoCert an international pattern that review all production process proving the high quality of the organic product. Besides having no traces of agro toxic or artificial chemical substances, the new rice is produced with special planting and industrialization techniques. The packaging is also different: one kilo vacuum plastic bag that keeps the flavor and freshness of the product for a longer period.
Fruits to the world
For the eighth consecutive year the Brazilian Fruit project, an initiative of the Brazilian Fruit Institute (Ibraf) in partnership with the Brazilian Agency of Export and Investment Promotion (Apex-Brasil), will participate in the Fruit Logistic, the most important world trade show for fresh fruits and vegetables. The show will be run by February 3 to 5 in Berlin, Germany, with the participation of 2,300 exhibitors from 80 countries. In total Brazil will present 16 products offered by 50 companies, like pineapple, banana, persimmon, fig, guava, apple, mango, strawberry, papaya, lime and others. In 2009 the Brazilian participants could contact 1.9 thousand buyers from 50 countries, mainly England, US, France and Netherlands. The amount of business generated was US$ 24 million with future expectations to achieve US$ 121.4 million.
The technologies used in the plantation will also be shown in the Brazilian booth, mainly the one used to raise grapes. In the last five years the Brazilian grape export increased 185%, being the first product in value in the list of fresh fruits exports. The present production in the country is 1.4 million tones.
The best cachaça
Considered the typical spirit from Brazil, cachaça (made of sugar cane) counts now with a competition. The first edition was accomplished in the end of 2009 by the National Federation of Cachaça Producers (Fenaca), with the support of the Minas Gerais State Government; Minas is considered the “home” of the artesian cachaça. There were five winners in each of the three categories – Young, Stored and Premium. 66 brands produced by 52 companies participated; just in the state of Minas Gerais 280 brands are regularly commercialized in the market. In fact the state is the major producer in the country with nine thousand producers with a capacity of 260 million liters; less than 1% of the total production is exported.
Femsa and Heineken
The major beverage company in Latin America, Femsa, announced in the beginning of the month a strategic operation with Heineken which resulted in the acquisition of 20% of the beer company. From the other side, Heineken will assume US$ 2.1 billion in debts. The transaction involves the Femsa beer brands Dos Equis, Sol and Tecate with the global distribution platform of Heineken and its premium brands portfolio, together with Amstel, Birra Moretti and Cruzcampo. Heineken will achieve an important position in the beer market in Mexico and Brazil and will continue its world strength. The negotiation should be approved during the first part of 2010.
Profitability of Brasil Foods
The results of the third trimester of BRF Brasil Foods showed that the liquid profitability of Sadia and its controlled companies was almost US$ 124 million and the liquid turnover was more than US$ 3 billion. There were commercialized 1.4 million tones including meats, dairy products and other processed food items. The best performance was in the domestic market that represented 58% of the sales and revenue of US$ 2.23 billions. Exports achieved US$ 1.35 billion. The total amount of investments in the period was US$ 392 millions.
Design is important
A research conducted by Intel detected the design is fundamental to Brazilian consumer. The study also detected that for the C class the technology guarantees status and evokes feelings of happiness. In terms of design, the main conclusions are that the consumer wants things easy to be used, colorful products and products with personality and multifunctional products. Technology is also related to compact, easy to carry and easy to use equipments; it is also related to modernity, and innovation. Another important result is that no matter the social class, all consumers notice the value of technology in the daily life that is why they want the best equipment available.
Written by LILIAM BENZI
Phone +55 11 4412-0813
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