he Brazilian Packaging Association has launched 
an exclusive  publication – The History of Packaging in Brazil.

The book refers to the evolution of the Brazilian industry and its packages along the 20th century, according to the social and economic growth occurred  in the country during this period .

The History of Packaging in Brazil provides a trip throw the years and rescues consumers´ behaviors, shopping culture and communication standards from the year 1900 ahead.

The publication brings a collection of cases about traditional packages and products that after 100 years remain alive and tells interesting and curious cases about the creation of products and brands.

The publication has 256 pages and more than 400 images coming from several particular collections. It was idealized by ABRE, produced by Grifo Projetos Históricos and written by the journalists Pedro Cavalcanti and Carmo Chagas.

The History of the Packaging in Brazil is a gift of the Brazilian Packaging Association to the national industry.

* The content of the book is only in Portuguese