Packaging is an obligatory and decisive component for the commercial success of practically every product. But more than that, it is a tool that enables serving the global population in terms of food, health and well-being.
Packaging permits the global dynamic of production and consumption. It enables the conservation of products and their distribution, making the most diverse products accessible for people all around the planet. At the same time, it enables the global economy in its regionalized and optimized production dynamic, seeking the efficiency and sustainability of processes.
Packaging has a direct impact on manufacturing costs and technology, on distribution and on winning over consumers and in how products are consumed. It demands specialized knowledge in order to be well designed and guarantee the conservation of its content.
Through it, companies of every size and from every corner of the country can add greater value to their products, consolidating positions in the current market and enabling access to more sophisticated markets. The result of these factors is an increase in revenues and in the number of direct jobs, at the company and at the point of sale, an increase in indirect jobs and in tax collections, and the addition of real expectations for export, generating even more benefits for the business owner, the city, region, state and Brazil.
Packaging is considered a reflection of a society, of its culture, habits and its stage of economic, social and environmental development. At the same time, packaging is viewed as an economy’s thermometer, contributing towards gauging activity volume in the production sector.
Globally, packaging moves more than US$ 500 billion, representing between 1% and 2.5% of every country’s GDP. In Brazil, it currently moves R$ 47 billion and it generates more than 200 thousand direct and formal jobs.
The packaging industry gathers national companies and big multinational companies with global operations capable of serving the different markets, contributing towards the harmonization of quality parameters, technologies, functionality and tendencies among them. And a series of these presents itself as a well-structured chain of companies that offers raw materials such as plastic resin, metal plates, pulp, kelp, equipment manufacturers for the manufacturing of packaging and product bottling processes, inputs such as adhesives, paints, toners and coatings, accessories such as lids, locks, tapes, transport and logistics companies, design agencies, consumer goods companies, technical and higher education courses, laboratories for analysis, research and study and regulators.
The manufacturing of packaging should gather all these sectors in great harmony and precision of their activities, always with an eye on the consumer and his demands and expectations, and on retail specifications.
Big packaging markets stand out around the world, showing their technological growth and Brazil is part of this global business scenario, with access to the newest tendencies in project management and serving as a reference in developing new technologies. Examples include the green plastic derived from sugarcane, the mechanical and plasma recycling process for aseptic carton packaging, the easy-open metal lid system, and so many other developments that helped Brazilian packaging win the WorldStar – the world packaging award.