For another year, Jofer (www.jofer.com.br), a member of ABRE, and the food producer Santa Edwiges joined efforts to develop different packaging option for Easter. This year they created two gift packages for the Easter cakes Bolo Clássico de Páscoa com Glacê e Frutas and Bolo Clássico de Páscoa com Chocolate. The main aspects are the new format and the package safety; packages are produced with long fiber card that guarantees the integrity of the product during transportation, storage and exhibition in point of purchase. The package also guarantees the premium aspect of the product. They are printed in offset, four colors, and count with a special opening device in the format of a flower, reinforcing the gift appeal.