SIG Combibloc (www.sigcombibloc.com.br), a member of ABRE, is supplying the combiSwift screw cap to the UHT milk line of Complem. The Complete products will be presented now in one liter aseptic cartons combiblocStandard with the exclusive cap. The purpose is to offer consumers more convenience as the package can be easily opened and reclosed and the product can be poured without any waste.
A traditional client of SIG, Complem has two high speed filling machines installed in its plant; the partnership began in 2009. The new cap is being communicated in a new campaign which slogan is “The easy way to open your day”. A research conducted by GFK, showed that 83% of the interviewed consumers approved the new cap and the easy opening attribute was noticed by 98% of them. Complem has good reasons to invest in new packaging solutions: in the Center-West region of Brazil, its main market, the consumption of UHT milk increased twice more than the national average.