To invest in the capacity of professionals is one of the main targets for many Brazilian companies in 2014. A research conducts by the Deloitte consultancy confirmed it. From 509 companies interviewed, 67% said will invest in the improvement of their teams. This number is higher than the percentage of companies that said they will launch products and services (55%). At Ibema (www.ibema.com.br), a member of ABRE, this is also a reality. In the 4th edition of the Program to Incentive Education and Development almost 60 professionals will benefit from resources to study. The company contributes with 150 students that are receiving proper studying to graduate.