Brazil at WPO meeting

Brazil at WPO meeting Luciana Pellegrino, Executive Director of ABRE, participated in the second annual meeting of WPO (World Packaging Organisation), organized by Graphispack in Barcelona (Spain), last November. Pellegrino is also the Vice President of Marketing & Communications of the Organisation and was responsible for launching an institutional video of the entity in the meeting. During the meeting, it was als... Read more

Increase in flexible packaging

According to Sérgio Carneiro, president of ABIEF (Brazilian Association of Flexible Packaging), the industry should close 2013 with an increase in the production near to the one announced by the plastic industry: 1.6%. In fact he believes the increase will be a little higher and closer to 2%. The main problem of the sector was the imported products. The good news is that it was generated 7,600 ... Read more

Basf recognizes local suppliers

Basf recognizes local suppliers Basf (, a member of ABRE, recognized six Brazilian suppliers with a level of excellence among 151 companies evaluated. The ones that received the Basf Excellence Award focused on sustainability in the value chain were: Multi-Parceria and GRI (technical services), Mobilit (information technology), Brasilata ( – packaging). Braskem ( - raw materi... Read more

Leadership in can recycling

Leadership in can recycling Brazil is still the leader in aluminum can recycling according to Abal (Brazilian Association of Aluminum) and Abralatas (Brazilian Association of Can’s Producers), the last one an ABRE’s member. The country recycled 97.9% of all post consumption cans in 2012 that means 267.1 thousand tons of aluminum cans for beverage, from a total production of 272.8 thousand tons. In terms of packaging, there w... Read more

Soccer activities and new campaign

Soccer activities and new campaign ABRE’s member, Johnson & Johnson (, one of the official sponsors of World Cup 2014, is expanding its platform “Love inspires love”, the first institutional campaign of the company in Brazil. Now the company will interact directly with consumers, soccer fans, and will keep its support to volunteers and medical teams during the World Cup. This platform is based in J&J... Read more

New lamination system

New lamination system Avery Dennison (, a member of ABRE, launched the TurnLock lamination system. It is the first one-roll, protected label graphics solution providing improved material cost, operational efficiency and sustainability. The patent-pending TurnLock™ Laminating System allows for the production of self-laminating, pressure-sensitive labels for the durable applications, eliminating the... Read more

Best selling brand

Best selling brand Scotch-Brite, a brand from 3M (, member of ABRE, is among the 28 best-selling brands in Brazil. For 10 years it is leader in sales in local supermarket according to the study conducted by Kantar World Panel. The products with the brand are recognized due to their innovation and quality and are developed to offer benefits like easy use and efficiency in domestic cleaning.... Read more

Innovation is key factor for beauty and personal care products

Innovation is key factor for beauty and personal care products Besides the perspective of crisis, the increase of inflation, unemployment and debts, the Brazilian consumer keeps as the 5th most faithful in the world. And this positive attitude reflects in the expenses with personal care and beauty products. According to Nielsen research while expenses with all categories increased 2.9%, the expenses with these two categories increased 3%. The cause: while the... Read more

Christmas’ packaging

Christmas’ packaging Considered the second most important date in Brazil for chocolates, M&M brand prepared a special packaging for Christmas. The packing design was created by Pande with an exclusive format of Christmas Tree. The packaging translates the funny spirit of M&M’s characters. It has a prevalence of golden to reinforce the gift idea. It comes with 100 grams of milk chocolate. ... Read more

Klabin and WWF

Klabin and WWF Klabin ( is one of the 25 pulp and paper producers in the world to integrate for the first time the Environmental Paper Company Index produced every year by WWF. The company registered an excellent performance in the research, reaching a rate of 74.5% yield. WWF’s evaluation considered items like the influence of the company in forest ecosystems in fiber extraction, emission of g... Read more

Highlight in printing packaging

Highlight in printing packaging Seven products from Congraf ( participated in the well-known Fernando Pini Award, dedicated to the printing industry and organized by Abigraf (Brazilian Association of the Printing Industry) and by ABTG (Brazilian Association of Printing Technology). The seven packaging participated in four different categories: label for the cigarette Prado Filtro Branco de Luxo (American Blend... Read more

Special line of fruit juices

Special line of fruit juices Tetra Pak ( is supplying carton packages for the line of fruit nectars WOW! produced by Sufresh. The product is the first in Brazil to use the Tetra Gemina Aseptic Crystal package. The new product also introduces in the local market the concept of premium nectar, offering a high concentration of fruit (about 60%), almost double the content of traditional nectars. The new bev... Read more

Emerging salaries

A study conducted by Michael Page with 615 professionals proved the good performance of the retail career in Latin America, especially in Brazil and Mexico. 57% of the Brazilian professionals and 56% of the Mexicans declared a raise in wages in the last 12 months. Nowadays, retail is responsible for 5% of all jobs in Brazil; in Mexico this participation is 4%. The reason for this salary increase i... Read more

20 years of good design

20 years of good design Prodesign ( celebrated 20 years as one of the most complete office specialized in packaging design. Based in São José dos Campos (state of São Paulo), it counts with 38 employees. In its list of clients important names like Johnson & Johnson, Reckitt Benckiser, Avon, Arno, Unilever, DuPont, Santher, Danone and Grupo Coesia. One of the specialties of Prodesign is the mock-u... Read more

New adhesive for labels

New adhesive for labels Avery Dennison ( launched the S8092 an adhesive which greatly improve the application of labels in silicon or contaminated surfaces. The new product solved two big challenges in industrial application: to guarantee the credibility of application and to keep the adherence in the surface for the long life cycle of the product. S8092 is silicon base and also eliminates the bleed... Read more

Environmental project in Minas Gerais

Environmental project in Minas Gerais In partnership with Cemil, SIG Combibloc ( delivered an environment education and reverse logistics project in Belo Horizonte, capital of Minas Gerais state. The official ceremony was held during the opening of the Week of Waste Reduction, a global initiative that integrates the European Week of Waste Reduction, promoted by members of UE and support of LIFE+ Program. The pu... Read more

ABRE discusses design for results

ABRE discusses design for results According to a research conducted by Illinois Institute of Technology and presented by Hugh Musick, in the Strategic Design Forum, organized by ABRE, about 20% of all commercialized items in Brazil are imported, what generates a loss of market share of local companies. The specialist believes Brazilian companies work with design, but he advices it is necessary to bring more creativity to packaging... Read more

Competitiveness Committee in ABRE

Competitiveness Committee in ABRE The new ABRE’s Competitiveness Committee intends to discuss, understand and act is matters related to lack of professionals, taxes, Real value and capacity to innovate. “We will propose business models and tools that help to improve competitiveness in various segments”, explains the Committee’s Chairman, Dirceu Varejão. It were already defined the areas of work and it was formed a group of entr... Read more

New client in Brazil

New client in Brazil SIG Combibloc ( just announced that Cooperativa Central Gaúcha Ltda. (CCGL) is its new client in Brazil. The company is launching milk cream, milk cream light and chocolate milk in aseptic cartons combiblocSmall, of 200 ml, in a CFA 712 filling line with capacity for 12 thousand packaging per hour. The line was installed in the plant located in Cruz Alta (state of Rio Grande do Sul,... Read more

Semi synthetic adhesive

Semi synthetic adhesive Adecol ( launched the first semi synthetic adhesive for labeling adapted to the Brazilian weather. The new product is a result of 12 months of research and is suitable for one way or returnable packaging. The C-1014 and C-1015 were created to operate with high speed labeling machines; the line can also be customized to specific applications.... Read more

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