IN SAO PAULO, OCTOBER 21 ST, 2015
The event has been held since 1998 and it stands out due to the constant renewal of its format. New means of communication and integration seek to promote the training, awareness and updating of design’s strategic role in the packaging chain.
The current model, held every two years, emphasizes this strategic importance for companies, brands, products and services. It shows how the package goes from the traditional concept and moves to the various forms of relationship with consumers, emotional relationships with the product, new means of purchasing, speed of responses, interaction among all the links and a world without borders.
Click here and see the photos of the Forum held in 2013.