The challenge continues and the results
come: WPO is each day more
Since WPO meetings in Prague, during May
2019, much has been happening in packaging on every continent around the world.
Our various social media platforms have been filled with the news around the
world. If you are involved with packaging, I encouraged you to link up with us
on LinkedIn, Facebook, Instagram or Twitter. It is not so easy ensuring that we
keep up to date through only the media releases of packaging magazines,
bulletins and books. We of the older generation need to embrace these social
media platforms of today to remain abreast.
I am thrilled to have new member countries
joining the WPO. This took place whilst in Prague, and since May we are
steadily welcoming more and more Corporate Partners from industry, into the
WPO. This is an exciting program, simply because although we have only member
countries on the WPO Board, we now can directly interface and share ideas and
opportunities with industry around the world.
It is encouraging that we will be having
more prospective countries from around the world presenting their credentials
to the WPO Board in Bali, Indonesia in November 2019 with the aim of becoming
members of the WPO.
These past two months there has been
packaging exhibitions and conferences in Brazil, China, India, Indonesia,
Lebanon, Philippines, Thailand, Vietnam, to name a few. Other countries have
held their national awards competitions as well as Student Packaging Awards.
All bodes well for the emerging Arab Region that held an all record breaking
ArabStar Student Awards from 18 countries within their region with almost 1000
I am pleased to reflect on reaching some
goals that we set as an administration in November 2017 in Rio de Janerio. We
needed to broaden the WPO global reach and we were determined to increase our
education portfolio. In both these areas, these past two years, we have made a
significant impact across the globe. Through our very efficient, up to date and
informative media outlets we have expanded our reach more than 10-fold. Whilst,
on the education front we have increased training opportunities, holding
sessions of 3, 4- and 5-day programs in countries not been there before,
increasing student numbers 2-fold. We are forging relationships with global
organisations to generate more funding for more education courses across the
The WPO Executive committee have been
stretched during this latest period crossing the globe to ensure the WPO
presence at all major events and where possible also travelling to encourage
the emerging sectors of our global industry. At the same time, the WPO Global
Ambassadors have continued to perform their duties and responsibilities in
significant ways making a difference in setting up the opportunities to better
meet the goals that the WPO set back in November 2017. This is true
ambassadorial roles being fulfilled.
One of my passions, and another of the WPO
goals that we set in November 2017, is the reduction of food waste in an
attempt to reduce world poverty. There is no shortage of food in our world.
Over 30% of the world’s food production goes to waste. This is enough to feed
the entire planet’s starving population. Together with the use of intelligent
packaging which can cut waste within the distribution chain and which can
reassure consumers and retailers on the safety of packaged foods. We must begin
to get serious about developing packaging that gets more food to more people
who need it most.
As more and more consumers have access to
the internet and smartphones, we can expect online purchasing to rise
exponentially. As mentioned before, this demand will elevate the need for
appropriate packaging solutions. I anticipate a spike in especially corrugated
board formats which can ship goods around the globe through more complex
distribution chains. With the birth of social media and the globalisation of
our planet into a village, consumers are increasingly demanding what they see
others have around the world.
And as life gets more hectic and impacts on
our health, and we see the results on the ever popular selfie photograph, we
demand the packaging of healthier foods, including gluten-free, organic,
portion-controlled, flexible, sustainable packaged goods. The WPO feels very
strongly that education is the key to coping with the current and future
demands of the packaging industry. As customers become increasingly demanding,
our need for understanding these global trends and a knowledge of the science
behind the package will become more and more important.
*Pierre Pienaar is President of WPO firstname.lastname@example.org
+61 421 606 028
Around the World
Liderpack, the packaging competition in Spain
The deadline to participate at Liderpack 2019
Awards is September 30th. The packaging award is organized by AESPACKAGING
(Spanish Packaging Association) together with WPO member, Graphispack (www.graphispack.org), and the Hispack Exhibition. It
recognizes the innovation, sustainability, quality and creativity of packaging
and students´packaging projects.
Created in 1995, Liderpack Awards is the most
important packaging competition in Spain and is open to participation of
manufacturers, designers, advertising and brand agencies and brands that
launched or implemented packaging, labels, dosing systems or packaging processes
for consumer and industrial products as well as POS materials.
The winners are eligible to represent Spain in
the WorldStars, the global packaging competition from WPO; and student´s
projects can participate in WorldStar Student Award. In 2019, Spanish winners
of WorldStar were Avanza Packaging, Careli 2007, S.L., Flexomed, S.L.,
Glasspackaging (Prime Specialist Coatings) and Salló Kyra, S.L.
Just to remind, recently IEEE (Spanish
Institute of Packaging) was integrated to AESPACKAGING (Spanish Packaging
Association). The Association will continue its activities and programs under
the Graphispack Association structure, that is the WPO member in Spain.
IoPP announces packaging winners in USA
Judges at IoPP (the Institute of Packaging
Professionals), WPO member in the USA, have selected 27 winning packages in
IoPP’s 2019 AmeriStar Packaging Awards contest, selected from entries in 17
categories. The winners include those for the coveted top three awards: Best of
Show, Design Excellence and Sustainable Packaging.
The Best of Show Award honors a package that surpasses all judging criteria and
that judges rated “outstanding” in every categorty. The Design Excellence Award
recognizes the package that best integrates structure and graphic design.
Judges look at in-store preentation and how the improved package functionality
can persuade consumers to think about the product in a new way. The Sustainable
Packaging Award honors the most resourceful package in the AmeriStar
competition. Judges consider how packaging can reduce its impact on the
environment, evaluating efficient energy usage; recycling efforts; and
effective use of reusable, recyclable and eco-friendly packaging materials.
IoPP also awarded four deserving packages in its annual Student AmeriStar competition.
IoPP’s announcement of all its 2019 AmeriStar winners can be viewed on the IoPP website. “These were
the most outstanding packages submitted to our awards contest for the past year,
and truly the best of the best, among a lot of tough competition,” says Jane
Chase, IoPP Executive Director. “IoPP is honored to salute the fine work these
packaging teams have done on some really stellar packages.”
The Spanish packaging show, Hispack (www.hispack.com) is preparing to grow. The triennial trade
fair, organized by Fira de Barcelona, has recently presented its 2021-2024
Strategic Plan to representatives of companies and trade associations. In its
next two editions, Hispack will focus on increasing the representativeness of
companies and becoming more international, besides contributing to accelerate
innovation in packaging, process and logistics.
Hispack plans to have more than a thousand
direct exhibitors and a net surface area of 50.000m² by 2024. At the same time,
it will focus on progressively increasing the profile of direct purchasing
decision-makers among the visitors, as well as the presence of leading
manufacturing brands in food and other consumer and industrial sectors inside
and outside Spain.
Food Safety and Plastic Recycling discussed in
WPO member in Greece, Greek Packaging Association
(AGMPM – www.pac.gr), participated in three importante events in the
country in the frist months of 2019. In March, during the international
FoodExpo 2019, AGMPM, along with the Hellenic Association of Food Technologists
(HEL.A.F.T), organized the workshop ‘FCM and Food Safety, New Studies and
Before, the Association participated in the
3rd Expo for the Environment, Verde Tec 2019 in which the chairman of AGMPM,
Dimitris Mantis, made the presentation 'Business in the Green Age' with focus
in the new tools for plastic packaging recycling.
The first chapter of the presentation included
the latest studies of OECD and McKinsey as well as a review of the European
legislation (2018/852, Single use plastics directive) and the restrictions of
exporting plastic waste to China, Malaysia, India, Poland etc. Mantis also
presented the new techniques developed for the mechanical recycling of plastic
packaging (twin screw extrusion, degassiong, purification purges) and then
mentioned a few indicative success stories of redesigning plastic packaging
Also in February, AGMPM was one of the
supporters of the Smart Factory Conference 2019 that demonstrated the value,
opportunities and challenges of Industry 4.0 in the industrial value chain.
Early adopters from international and local manufacturing companies, experts
and practitioners showcased their steps towards digital transformation, citing
benefits such as improvements in agility, time, quality and production costs.
ABRE´s booth was one of the attractions of
Fispal Tecnologia 2019 in Brazil
WPO member in Brazil, ABRE (Brazilian
Packaging Association – www.abre.org.br) had a
valuable participation at Fispal Tecnologia 2019, considered one of the major
show for processing, packaging and logistics, for food and beverage industries,
in Latin America. The Circuito ABRE de Palestras was one of the big
attraction of the trade show. In its booth, ABRE joined 22 members´presentations
about various subjects, including packaging trends, innovation, solutions and
ABRE´s booth also received the Popular Vote
stage of the ABRE´s Award of Braziklian Packaging with 175 packaging to be
voted. The onliune voting continuous at www.premioabre.org.br.
An intense program for Graphispack in 2019
WPO member in Spain, Graphispack, reported a
lot of valuable activities in the first six months of 2019. Among them:
participation in a sector packaging meeting
with the Waste Agency of Catalonian to discuss waste management;
organization of a technical conference on
preparation of the Flexible Packaging Forum
2019 that is scheduled to September in Madrid;
development of a packaging study that joined
professionals from the whole packaging chain;
active participation in technological
WPO President participates in packaging innovation course
WPO member, Australian Institute of Packaging (AIP), led
two-week intensive lecturing for the Master of Food & Packaging Innovation
course, at the University of Melbourne, focused on Food Packaging Materials and
Processes. AIP provided all the lecturers for both weeks that were selected
based on the unique expertise in their packaging related fields.
AIP Education Director, Pierre Pienaar – that is also WPO
President - is the coordinator of the Master course for the Institute and was
one of the lecturers. There are 62 students enrolled in the Master degree
covering a range of countries including Australia, New Zealand, India, China,
Taiwan, Thailand, Indonesia, Philippines.
Another successful meeting WPO and UNIDO
WPO General Secretary and Director of Packforce Austria,
Johannes Bergmair, and his assistance Barbara Zottl, together with Ernst
Krottendorfer, also Director of Packforce, visited UNIDO´s office located at
the United Nations headquarters in Vienna.
The purpose of the visit was to discuss a study on existing
tools for environmental assessment of food packaging that is being conducted by
WPO and its Austrian member, Packforce Austria. “We had a great
opportunity of discussing with our UNIDO colleagues, Ali Badarneh and
Heba Hamed, the next steps of this important study and follow up the actual and
future projects”, explains Johannes.
In November 2017, WPO and UNIDO signed their first
MOU (Memorandum of Understanding) for strategic cooperation in the field of
packaging and food safety training and capacity building. The purpose was “to
achieve the mutually declared objectives towards the operationalization of
UNIDOS’s mandate for inclusive sustainable industrial development”.
WPO at IAPRI´s Symposium
WPO Ambassador, Carls Olsmats, represented WPO at the
IAPRI´s symposium. On the ocasion, he had very constructive talks with IAPRI´s
President, Jay Singh, and General Secretary, Ed Church. Soon WPO should have a
new important member with great contribution to the Sustainability Working
Redesign the WorldStar Packaging Award thophy
This unique opportunity for students around the world is
still open. Entries to participate in the WorldStar Trophy redesign competition
are open until September 27. According to WorldStar coordinator, Rachel
Bayswater, “The expectation is that students will really challenge conventional
thinking and break the rules with off-the-wall creativity. And this will be the
key criteria for judging success.”
The competition is open to students enrolled in college or
university courses, undergraduate or graduate, anywhere in the world. Typical
courses would be linked to graphic/product/structural design as well as those
from material/technology and engineering. Only individual entries are accepted
and the points to consider are:
maintaining the importance and prestige of this world
commercial awareness – does it make sense from a financial
point of view? Maximum cost to the awards organiser - €35 per award;
transportable protective box for each trophy;
the prototype can be made of any material designs which
demonstrate awareness of environmental issues through economic use of the material.
Winners will receive €500 from WPO and the criterias for
Originality and aesthetic qualities of the design
The WPO / WorldStar branding recognition
The quality of portfolio, which must include evidence of
research and the development of the design
Inclusion of a prototype - a good quality mock up to
withstand transport and handling
A written summary explaining why the design is the best,
how it meets the criteria and the material/s to be used for the final award
Lightweight trophy not exceeding 0.0700kg
A design that can be easily manufactured in quantities
Results will be announced on 01 December. Judging process
will be carried out in two rounds. The first one, on line, will involve professionals
from IOM3, WPO member in UK and responsible for running the WorldStar program.
The second round will be judged by WPO Marketing Group during the 2nd WPO Board
Meeting of 2019, in November, in Indonesia.
From November 03-08, WPO member in
Indonesia, Indonesian Packaging Ferederation (www.revision.packindo.org)
will host the 2nd WPO Board Meeting of 2019 in Bali. The previous program is:
09:00 - 16:00
09:00 – 17:00
World Star Judging
09:00 – 12:00
Parallel Working Groups Meeting
Afternoon Free time
Evening Free time
09:00 – 17:00
Global Packaging Conference
Gala Dinner and Performance
09:00 – 17:00
WPO Board Meeting
09:00 – 17:00
Global Packaging Conference
08:30 – 17:00
Field trip to Eco Bali and Praise
which manages packaging waste management in Indonesia then sightseeing to Penglipuran, a traditional village located
in Bangli, Bali. It was declared as World's Third Cleanest Village
What to expect from WPO packaging education programs
WPO Education Committee has settled the WPO’s 2019 training
agenda on Packaging Technology. The purpose of those training courses is to
increase and develop professional knowledge and competency of packaging
industries ‘employees, other professionals in related industries and university
The first training of 2019 was organized in Amman (Jordan –
March 03-07), by the contributions of the WPO local member Jopack (National
Packaging Center) and UNIDO. The five days regional packaging technology
training, gathered 23 students from Jordan, Palestine, Oman, Morocco, Egypt and
Other packaging training programs approved for 2019 are:
IOPPK & WPO Packaging Technology Training - Kenya –
LibanPack & WPO Packaging Technology Training - Lebanon
ABRE & WPO Packaging Technology Training - Brazil –
IRIP & WPO Packaging Design and Technology Training -
Iran – October;
IPF & WPO Packaging Technology Training – Indonesia - 30
Oct – 2 Nov.
Some new education initiatives are being discussed and
planned in Asia, Sub-Saharan Africa, Central & South Americas, Eastern
Europe and the Middle East. And the future potential training programs will be:
Entries to WPO WorldStar Packaging Awards 2020 are open
WPO announced that the entries for WorldStar Packaging
Awards are now open and the closing date is 27 September, 2019. “We
encourage every WPO member across the globe to help us promote the largest and
most important global packaging award”, alerts Pierre Pienaar, President of
Packages eligible for WorldStar are those that have already
received a national award recognised by WPO. “In its 52nd year, WorldStar is
one of the major events of WPO and last year attracted over 300 entries from 35
countries around the globe. As always, our aim for the next competition is
to increase the number of entries and countries participating”, adds Pienaar.
The dates´ schedule to the 2020 edition of WorldStar
Packaging Awardws are:
27 September, 2019 - Closing date for entries which will be
judged in Bali, Indonesia the week commencing 2 November, 2019.
01 December, 2019 - Results will be announced.
8 May, 2020 - Awards Presentations and Gala Evening,
during Interpack 2020, Düsseldorf (Germany).
For general enquiries on the WorldStar Packaging
Development of an international tool for
the Circular Design of Packaging – Circular Packaging Design Guideline
By Ernst Krottendorfer*
The Circular Economy Package of the
European Union forces much higher recycling rates for packaging.
Initiatives of the European Union are
aiming at closing material and product cycles for packaging. With the release
of the Circular Economy Package, the European Union is targeting at improving
the efficient use of materials and reducing the resource dependency of Europe.
In the course of releasing this regulation, the European Union has also issued
new rules for packaging and packaging waste.
Substantially increased recycling rate
requirements for packaging as of 2025.
These new rules represent a substantial
increase in the recycling rates for all packaging materials starting 2025 with
65 % until reaching a minimum of 70% in 2030. Plastic packaging has to get at a
recycling rate of 55% until 2030 and all plastic packaging needs to be
recyclable 100% in 2030. Further to that there a regulations for a minimum
recycling content and restriction in the commercialization of single use
Basic prerequisite for the implementation
is circular packaging design.
In order to reach these goals, circular
packaging design is essential to fulfill the targets of recyclability. The
definition of recyclability includes a dedicated collection system, packaging
materials have to be separable and have sorting capability. Recyclates must be
used for the same or similar purposes than the basic product. Besides the
requirement for circular product design, investment in recycling capacity and
infrastructure is necessary to make circular economy work. Recyclability
defines a packaging system that can be recycled in a state-of-the-art packaging
waste system on an industrial scale.
Circular Packaging Design Guideline.
The University of Applied Sciences FH
Campus Vienna, together with Packforce Austria, the Austrian member of WPO and
Circular Analytics, a Vienna-based consulting company, has developed and issued
the Circular Packaging Design Guideline. This guideline consists of design
recommendations for recyclable packaging. The objective of the guideline is to
give actors along the whole value chain information and instructions for action
in order to design recyclable packaging. The guideline is constantly reviewed
to implement changes and developments in collection, sorting and recycling
technology as well as new material developments of packaging. The guideline has
been elaborated in close cooperation with material producers, packaging
converters, consumer goods companies, retailers, collection systems and
recycling companies. The guideline in it´s current form is valid for Austria
Model for a holistic assessment of packaging
In order to monitor packaging developments
and to facilitate packaging design and packaging decisions also a model for the
holistic assessment of packaging sustainability has been developed. The model
consists of the concept of recyclability as one major element and of the
calculation of direct and indirect environmental impacts of packaging. Direct
environmental impacts are calculated in the LCA (life cycle analyses) of the
packaging system and indirect environmental impacts relate to the LCA of
packaging related product losses. For packaging decisions all three elements
need to contemplated.
Internationalization of the Circular
Packaging Design Guideline.
The recyclability of a packaging system
very much depends on the technical capabilities and the recycling
infrastructure in a given country. Recyclability therefore differs from country
to country. This is a major hurdle for international consumer goods companies
and retailers who have to design products and packaging for an international
market. These companies and their suppliers and customers need additional
information on the recycling infrastructure on an international level.
Call for partners.
In order to support the international
development of packaging, Packforce is aiming at internationalizing the
Circular Packaging Design Guideline. In a first step Packforce is targeting the
European market. Special issues of the guideline shall be developed for:
Scandinavia (Sweden, Denmark, Norway,
Central Eastern Europe (Poland, Czech
Republic, Slovakia, Slovenia, Hungary, Croatia, Slovenia),
Western Europe (UK, France, Italy, Spain,
Packforce is therefore looking for
cooperation partners in the respective countries, who can contribute in a first
step information regarding the collections systems and recycling
...I googled ‘normal packaging’ and what came as
No. 1? A normal corrugated box. Sure, it is normal, just a box. But we, as
packaging people, know that it is not that easy at all. Corrugated is a high
sophisticated product, excellent idea in getting maximal strength with a
minimum of material. Fitting for many, many purposes. Common all around the
world. Production is very technological – looks easy, but it is not. Based on
sustainable material, being recyclable, safe….
Going back to normal…
… is also what came into my mind looking back
at the last weeks and months. I hope not many of you did recognize too much –
but we had a big project: transferring the WPO Secretariat from US to Austria.
Sounds easy, but it was not. Many things to think of, many details to consider.
Take action on multiple tasks, facing troubles you never thought of, meanwhile
run your business like nothing happened.
But, we did it. Nearly everything is settled.
Thanks to our colleagues at Kellen in Chicago for the smooth hand-over. Thanks
to Barbara, for her engagement and keeping cool! Thanks to my friends at the
Executive Team and all WPO Members for your patience!
Not so normal
We had an outstanding good and productive
meeting in the lovely, beautiful gorgeous city of Prague! Thanks again to
Vlado, Kateřina and their team!
Next station is Bali. Normal? Well if you
think so, you haven’t seen the beautiful pictures in Ariana’s presentation to
promote the second WPO Board Meeting of 2019. Here are the facts:
Date: 3-8th November Venue: Inaya Putri Bali, Nusa Dua
(https://inayaputribali.com) Proposed program: Sun, 03 November 2019: Executive Meeting Mon, 04 November 2019: World Star Judging Tue, 05 November 2019: Working Groups (+
Corporate Partners) Wed, 06 November 2019: Conference Thu, 07 November 2019: Board Meeting Fri, 08 November 2019: Sightseeing
The registration form was sent (better than
normal!). Please register soon! If you have any questions, just contact Barbara
In September 2018 Australia’s 2025 National
Packaging Targets were announced at a milestone industry event convened by the
Australian Packaging Covenant Organisation (APCO). These targets build on
commitments made on 27 April 2018 by Commonwealth, state and territory
environment ministers and the President of the Australian Local Government
Association to set a sustainable path for Australia’s recyclable waste.
The 2025 National Packaging Targets are:
100% of all Australia’s packaging will be
reusable, recyclable or compostable by 2025 or earlier.
70% of Australia’s plastic packaging will
be recycled or composted by 2025.
30% average recycled content will be
included across all packaging by 2025.
Problematic and unnecessary single-use
plastic packaging will be phased out through design, innovation or introduction
With 2025 only six years away now is the
time for your business to stop and re-evaluate current packaging designs and
formats and develop a structured plan to ensure that all of packaging adheres
to the sustainable targets.
As the peak professional body for packaging
education and training in Australasia, WPO member, the Australian Institute of
Packaging (AIP), is often asked to simply provide a list of the exact
substrates and materials that should be selected for every product on the
market to meet the sustainable packaging targets. The answer unfortunately is
never that simple. When you sit down to re-design your packaging please make
sure that your team are fully-informed and able to truly measure the reasons
behind your decisions. Gather as much data as possible to be able to manage all
expectations across your business and your supply chain.
We often remind packaging technologists and
designers that the true role of packaging is its functionality. First and
foremost, packaging is designed to ensure that a product is protected all the
way across the supply chain until it is purchased by the consumer. This
includes the vital role that packaging plays in ensuring the health and safety
of the products and consumers, that product waste is kept to a minimum and the
efficiency of the packaging can withstand the rigors of transport.
The functionality of the packaging cannot
be ignored when re-designing your packaging to meet the Sustainability targets.
‘Sustainable Packaging’, in the simplest of terms, is packaging that performs
the primary role of functionality but is also designed with the lowest possible
environmental impact when compared to an existing or conventional pack. Finding
the balance between functionality, commercial reality, consumer demands, and
environmental criteria is the real challenge.
For existing packaging ask yourself what is
the true purpose of the packaging you are currently using and then stop and
re-evaluate whether the packaging can be improved and altered to either be
reduced, reused or recycled. Challenge your design process and start
incorporating the 2025 Targets in all of your packaging. Re-design your on-pack
communication to demonstrate the changes and to enable customers to better
understand what your business has done to adhere to the 2025 targets. When
reviewing conventional packaging ask yourself whether the materials you are
currently using are truly right for Sustainable Packaging and consider
New Product Development
For all New Product Development (NPD),
incorporating Sustainable Packaging Design from the beginning will be a much
easier process and this should ultimately become a fundamental part of your
packaging design. NPD is the perfect time to focus on the number one Waste
Management Hierarchy item of REDUCE. Ask the question what can you do to reduce
your packaging before it is even designed and manufactured? Is your business
doing everything in its power to reduce as much packaging as possible from your
primary, secondary and tertiary products?
Lifecycle Assessment Tools and Lifecycle
Incorporating Lifecycle Assessment (LCA)
Tools into your NPD process should be a consideration as LCA quantifies the
environmental burdens associated with a product, process of activity over its
entire lifecycle, from production of the raw material to disposal at
End-of-Life. (as defined by INCPEN). Using LCA tools provides insight and
better understanding of how to include Lifecycle Thinking into your packaging
design processes and will help achieve the 2025 targets. Lifecycle Thinking
also enables the team to determine whether the changes will have a greater or
lesser environmental impact on other parts of your supply chain e.g. within
transport, storage or disposal.
Understanding Recycling Facility
We would also recommend that you look at
the End of Life (EoL) of your product, or the expected disposal option for your
packaging when the customer/consumer has removed the product. APCO has
developed the Packaging Recyclability Evaluation Portal (PREP), which provides
information to ensure that you are selecting the most appropriate packaging
substrates that will actually be able to be reused, recycled or repurposed. The
PREP tool is the starting point for the application of the new Australasian
Recycle Label (ARL), which provides helpful and consistent on-pack information
to the consumer on correctly disposing of the packaging items.
All manufacturers and their packaging teams
have a responsibility to better understand the current recycling facilities and
capabilities in this country, and those into which you may export your products,
and ensure that your packaging is able to be sorted and processed through these
A useful exercise is to take your
designers, marketers and agencies down to the local Material Recycling
Facilities (MRF) to see what happens to the packaging collected at kerbside.
Also arrange with your suppliers to visit the paper, glass or plastics
recycling facilities or review the RED Cycle program for soft plastics to
really get a true view of what happens to your packaging at the End-of-Life.
This exercise will ensure that the whole design team develops packaging that
can be reused, recycled, composted or repurposed.
Auditing your Supply Chain partners
Are you manufacturing a new product with
primary packaging that has been re-designed to meet the sustainable packaging
targets only to find out your Supply Chain partners are incorporating
non-recyclable materials in your secondary and tertiary packaging? Have you
reviewed and audited your entire packaging supply chain? Are your partners
working towards the same 2025 targets as you are, if not ask why?
There are so many decision points that need
to be discussed when re-designing your packaging to meet the 2025 Sustainable
targets and many I have not covered. A great place to start is by contacting
the Australian Packaging Covenant Organisation (APCO) who are tasked by the
Federal Government to ensure that the targets are achieved. APCO have developed
a substantial amount of information tools, checklists and guidelines that will
guide you through the process and will help you optimise packaging to make more
efficient use of resources and reduce environmental impact without compromising
product quality and safety.
The Australian Institute of Packaging (AIP)
has a focus on educating industry and can work with your teams to better
understand the challenges you will face with packaging re-design. The AIP’s
‘Introduction to Sustainable Packaging Design’ half-day training course, which
incorporates a visit to a MRF, is a great way to shift your mindset. The Institute
introduced the new training course in late 2018 and to date we have trained
close to 600 people across Australia, New Zealand and the Philippines. A new
course will be available in the middle of 2019, which will be introducing
‘Lifecycle Assessment Tools for Sustainable Packaging Design’.
Ultimately the goal is to achieve optimal
outcomes for packaging functionality and to collectively meet the new 2025
National Packaging Targets. Start your 2025 Sustainable Packaging journey today
by taking the first step…
*Nerida Kelton MAIP is Executive Director
of Australian Institute of Packaging (AIP) and ANZ Board Member of WPO.
Electronic publication from WPO – World Packaging Organisation – www.worldpackaging.org
Coordination: WPO’s President: Mr. Pierre Pienaar / WPO’s General
Secretary: Mr. Johannes Bergmair / ABRE – Brazilian Packaging Association: Mrs. Luciana Pellegrino / Miss Isabella Salibe
Contribution: WPO Members
Publishing: ABRE – Brazilian Packaging Association – www.abre.org.br
Responsible Editor: IPPO Member Liliam Benzi - Journalist Mtb 19.352 – Brazil –
Diagramming: Formato Editoração e Design - Mr. Saulo Pacheco