have found this WPO role of mine fulfilling, rewarding and stimulating. The
enthusiasm from all those that I have come into contact, so encouraging. Over
the past 16 months in office, I have had the privilege of crisscrossing the
globe, meeting many people who share many similar ideas and ideals. I have so
enjoyed it all and look forward to the next year with eagerness, keenness and
I remind readers that in Rio de Janeiro
where I took office in November 2017, I set certain objectives as the incoming
President, may I remind you thereof:
of food waste through the better use of packaging and awareness thereof.
Included in this is education, which is happening as we continue to build on
activities that are already taking place within World Packaging Organisation
Over the past four years, the WPO has
brought packaging technology education to more than 1,700 people involving 37
countries through 44 training programmes around the world. During the coming
months, more countries will join the training list, including Palestine,
Morocco and Egypt.
WPO also promotes and organises industry
and student packaging competitions on a global basis, as epitomised by the
WorldStar Awards and Student WorldStar. These global awards programmes
recognise the expertise and genius of packaging companies and students. It is
amazing to see how packaging projects can help avoid food waste and guarantee
better quality food for more people.
in poverty by the use of better and more effective packaging but focussing on
correct use of packaging. Before we consider concepts such as packaging design
and materials, innovation, technological advancements, environmental
responsibility and sustainability, we must appreciate where the packaging
industry fits into the chain that could deliver food to people who need it
most. The WPO will also continue
supporting the Save Food project, an initiative of Messe Düsseldorf (interpack
organiser) and the UN's Food & Agriculture Organisation. Again, we are
talking about packaging education. Through WPO members, we aim to educate
packaging professionals and society about the invaluable aspects of packaging:
the fact that good and cost-effective packaging contributes to creating a more
This is very exciting, which means that
with UNIDO's support, will develop and implement specialised training and
capacity-building programmes, and help to establish national packaging centres
in developing countries to provide services such as packaging design and
WPO global image by spreading the need for such an organisation in countries
that currently are not involved. I have already put measures in place to
achieve this and we are already seeing value from the efforts over these past 4
The extensive travels around the world
since being involved in the WPO is what drives me and certainly has taught me
so much about packaging ideas, innovation, what packaging can do to help save
food and in so doing reduce poverty. I have seen such interesting ideas from
islands in the Pacific Ocean, across the globe to new ideas that makes life
easier in Nairobi, Kenya.
We cannot ignore the fact that some
countries face extreme inequalities of income between professionals and the
masses, resulting in low GDPs. With this in mind, we need to contemplate how to
reduce food wastage through better packaging.
During my global travels, the areas that I
continue to focus on and ensure that I am interfacing and liaising with are:
Academia / universities to evaluate the
academic level of the WPO courses against world standards and at the same time
encourage academia to promote reducing food wastage through improved packaging
thus assisting in reducing poverty
Research Institutes to evaluate and asses
where these institutions can help in packaging evaluation to also promote
reducing food wastage through improved packaging thus assisting in reducing
Packaging exhibition and conference
organisers in South America to encourage them to promote the idea of Save Food
at all their conferences and packaging exhibitions across South America
Media hold press interviews pushing my
In November 2018, I was at the BrauBeviale
exhibition in Nuremburg, Germany to attend this important beverage and beer
exhibition to gain first-hand knowledge and understanding of issues in this
sector in Europe.
In January 2019, I was in South Africa to
gain first-hand knowledge and understanding of packaging issues then met with
various businesses in Cape Town, Port Elizabeth and Johannesburg to see how
best we together can achieve these objectives.
In February attended BevialeMoscow
exhibition in Russia, to see and gain firsthand knowledge of this industry in
this Baltic region. It is most important that the WPO is in attendance at such
events to ensure the interest is shown and where the WPO can bring the
international element to them. From Russia I flew to India to attend the
important BioAsia India 2019 in Hyderabad. I was involved in various panel
discussions and found this conference very meaningful in relation to how and
where packaging can play a future role in meting the requirements of this huge
In March, I met with academia in Chicago,
USA and held discussions with then before holding discussions with academia at
the University of Wisconsin.
In April, I decided to embark on a fact
finding trip to Austria, Italy, Switzerland and Germany to experience firsthand
the packaging developments in the wine, beverage and food industry. At the same
time establish what greater role the WPO can play in ensuring the packaging
waste is seen as part of the solution to the global waste issue but rather than
part of the problem.
I will continue to use all opportunities in
spreading the WPO objectives and together find possible ways in reducing food
waste, improving packaging, saving food and reducing poverty.
*Pierre Pienaar is President of WPO email@example.com
+61 421 606 028
Get ready for more WPO packaging education programs in 2019
WPO has approved the following packaging education programs
Packaging Technology Training - Kenya - August 2019
Packaging Design and Technology Training - Iran - August
Packaging Technology Training - Indonesia - 30 Oct – 2 Nov
Packaging Technology Training – Lebanon – date to be
Packaging Technology & 6 Sigma Training - Cuba / Brazil
- date to be announced
Some new education initiatives are also being discussed and
planned in Asia, North & Sub-Saharan Africa, Central & South Americas
and Eastern Europe. For more information contact Aslihan Arikan, Vice President
Lifecycle Assessment in Australia
WPO member, AIP (Australian Institute of Packaging –
www.aipack.com.au) will held a new training course on ‘The use of Lifecycle
Assessment Tools for Sustainable Packaging Design’ on June 5, in Melbourne.
This course is supported by APCO and RMIT. The Use of Lifecycle Assessment
Tools for Sustainable Packaging Design half-day training course is aimed at
providing an introduction and learning framework for packaging industry
professionals to apply lifecycle thinking to their working contexts. This
includes an understanding of the reasons why lifecycle thinking is critical, as
well as how the method may be used for packaging design projects they manage.
Course Lecturer will be Simon Lockrey, Coordinator - Design
Action Program + ID Engineering Courses, Senior Lecturer/ Research Fellow -
School of Design, College of Design and Social Context, RMIT University,
Australia. For more information visit
PackagingTechAsia zone at ProPak Asia 2019
From June 12 to 15, ProPak Asia 2019 will join over 560
exhibitors and 1600 pieces of innovative solutions, specifically focused on
packaging, in the PackagingTechAsia zone. Sponsored by Better Pack and
Clearpack, the area is being designed to offer visitors a wide range of
packaging solutions that feature not only key international suppliers from
across the globe but also leading companies from the Asean Region. The zone
will offer everything from filling machines to case packers, vertical form fill
and seal equipment to leak testers, tube filling machines to carton erectors,
stainless steel conveyor systems to bagging machines, food packaging and
filling equipment to stretch blow moulders.
Known as Asia’s number one packaging and processing
exhibition, ProPak Asia 2019 will showcase over 20,000
products and solutions across 1900 exhibitors from 50 countries within 9 zones
over 4 days. There will be 18 pavilions from 13 countries including Australia,
China, Denmark, France, Germany, Italy, Japan, Korea, Singapore, Spain, Taiwan,
UK, and USA. For further information on ProPak Asia send an e-mail to
Around the World
member in USA, IoPP (Institute of Packaging Professionals – www.iopp.org),
announced a new strategic partnership with WPO partner, PMMI (The Association
for Packaging and Processing Technologies – www.pmmi.org). This alliance will allow IoPP to provide additional
value to its members and expand its reach by engaging new members. Under the
terms of the agreement, PMMI will manage, with the guidance of IoPP's Board of
Directors, IoPP's marketing and communications, and provide other support such
as financial services and meeting planning. The alliance will benefit both
organizations, giving IoPP access to PMMI's platforms and services, and
providing PMMI with insight into its members' customers. The agreement takes
effect May 1st.
Chase, Executive Director of IoPP said, "IoPP and PMMI have a history of
successfully working together on projects. We look forward to continuing that
journey, taking our strong relationship to the next level for the betterment of
both organizations, and allowing IoPP to better serve the packaging community
Plastic packaging recycling in Greece
During the 3rd Expo for the Environment, Verde Tec 2019, the chairman of the AGMPM
(www.pac.gr), Dimitris Mantis, presented in the Workshop 'Business in the Green
Age' the new tools for recycling plastic packaging. AGMPM is WPO local member.
included the latest studies of OECD and McKinsey as well as a review of the
European legislation (2018/852, Single use plastics directive) and the
restrictions of exporting plastic waste to China, Malaysia, India, Poland etc.
It also included innovative projects and pilot processes developed in Europe
for the recycling of plastic waste.
He also presented
the new techniques developed for the mechanical recycling of plastic packaging
(twin screw extrusion, degassiong, purification purges) and then mentioned a
few indicative success stories of redesigning plastic packaging structures. A
very important point mentioned was the international collaboration among
retailers, brands, packaging suppliers, recyclers and start-ups. Typical
examples given on the following products: silicon release liners, PET bottles,
PP bottles, HPDE bottle, aseptic PolyAl structures, PET trays, PS trays,
laminated pouches and SUP.
Packaging award in Brazil
Packaging Association www.abre.org.br), a WPO member, has opened the
registration to the 19th edition of the ABRE Award of the Brazilian Packaging
(www.premioabre.org.br), one of the most prestigious in the country. Deadline
for entries is June 18. The main objective is to recognize packages that are na
example of quality, technology, design, functionality, sustainability in the
life cycle of the product and innovation.
ABRE´s Award is
divided in 07 modules that joins different categories, with focus on packaging
markets and strategic features. In all categories, the main topics are
innovation, functionality, quality, sales approach, attractiviness,
sustainability and competitiviness.
Presence at Auspack 2019
WPO member in Australia, AIP (www.aipack.com.au), exhibited
in Auspack 2019 (March 26-29). On its booth, the Institute presented the
extensive schedule of events coming in the next few months, like the biennial
National Technical Forum, our half-day training courses, site visits, technical
dinners and more. As an active participant in Fighting Food Waste initiatives,
AIP is also inviting companies who would like to be involved in its Save Food
Packaging project within the Fight Food Waste Cooperative Research Centre and
also in its long-standing Foodbank programs. For more information on AIP
programs for 2019 contact firstname.lastname@example.org.
Strategic alliance in Mexico
AMEE (Mexican Packaging
Association – www.amee.org.mx), a WPO member,
announced an strategic alliance with Anidigraf (National Association of
Printing Industry) that aims to increase the development of the packaging
industry in the region. One of the first activities was the creation of a
packaging pavillion at Expografica 2019 (March 05-08).
Foodbank project in
As a part of the AIP´s (Australian Institute of
Packaging – www.aipack.com.au) commitment to helping Fight Food Waste some of
the Members in Victoria kindly volunteered at Foodbank Yarraville. Their hard
work supported at least 18 charities across the state by packing their food
orders. Together the AIP Members packed 10,139 kgs of food orders, equivalent
to approximately 18,268 meals for our community. 18,268 meals is the equivalent
of feeding a household of 4,3 meals a day for 1,522 days or 4.17 years.
Finalists of PIDA competition
(Australian Packaging Institute – www.aipack.com.au) just announced the
finalists for the 2019 Australasian Packaging Innovation & Design Awards
(PIDA) which has been designed to recognise companies and individuals who are
making a significant difference in their field across Australia and New
Zealand. The PIDA Awards is also coordinated by Packaging New Zealand and is
the exclusive feeder program for the prestigious WorldStar Packaging Awards,
Smart factory conference in Greece
With the presence
of more than 230 leading executives of the manufacturing sector and solution
providers, Smart Factory Conference 2019 was held on February at Art Factory
Technostasio in Athens, Greece, under the auspices of SEV.The conference also
counted with the honorary support of local WPO member, AGMPM (www.pac.gr).
participants, the event stood
out for the high level of speakers and its rich content, demonstrating the
value, opportunities and challenges of Industry 4.0 in the industrial value
chain. Early adopters from international and local manufacturing companies,
experts and practitioners showcased their steps towards digital transformation,
citing benefits such as improvements in agility, time, quality and production
costs. Among the main conclusions: although machines and technologies can bring
significant improvements, the most central role and catalyst of substantial
change is always the human factor. Finally, as pointed out by the keynote
speaker Henrik von Scheel, originator of the Industry 4.0, ''industrial sector
remains the backbone of every prosperous economy''. In this direction, Art
Factory's packed hall gave the promising message that Greek industry is tuned
to the pace of developments that will lead it to the next day.
A new packaging
competition to the Arab region
Building on the successful implementation of Arab Student
StarPack, UNIDO and LibanPack (www.libanpack.org), WPO member in Lebanon, are
expanding StarPack by introducing a new industrial competition, Arab StarPack
Professional, which will be an industry-level packaging competition for companies
and industries in the Arab region.
The objective of Arab StarPack Professional
(www.arabstarpack.org) is to increase awareness on current packaging trends
from the aspects of marketing and functionality, to enable Arab SMEs to ensure
compliance with international standards in packaging and labeling, and hence,
improve the competitiveness of the Arab agro-food and other industrial sectors.
Arab StarPack Pro will recognize the best Packaging Design
in consumer and industrial packaging design on the Arab level bringing
awareness of the important value that lies in a well-designed brand packaging.
Arab StarPack Pro will enable the winners from the Arab World to participate in
the WorldStar Packaging Awards, organized by WPO.
From the board
WPO is now open to Corporate Partners
For the first time in its history, WPO is opening its
structure to accept Corporate Partners. “This is an invitation to companies
that want to be part of this international network and, through WPO support,
want to build a common language on packaging innovation, sustainability and
technology”, states WPO President, Pierre Pienaar.
As a WPO Corporate Partner, companies will benefit from:
the strong and wide global networking;
attending WPO Working Groups Day in Education,
Sustainability and Marketing twice a year;
using WPO Corporate Partners logo on all companies´
submitting news to the four editions of WPO News, WPO
official eletronic newsletter;
enjoying a special discount to run for the WorldStar
be listed at WPO website as a Corporate Partner.
“The application procedure is quite simple; companies just
need to complete the application form, avaiable in the webpage (www.worldpackaging.org),
and submitt for the approval of WPO Secretariat”, explains WPO Global
Ambassador, Chakravarthi AVPS. According to him, companies eligible to become a
WPO Corporate Partner are:
manufacturers of machinery and packaging raw material, inks,
adhesives, closures, labels;
users of packaging (brand owners from various sectors).
WPO launches the contest: ‘Redesign the WorldStar Packaging
WPO launched an unique opportunity to students around the
world: to participate in a competition to redesign the trophy of the most
prestigious global packaging award, the WorldStar. According to WorldStar
coordinator, Rachel Bayswater, “The expectation is that students will really
challenge conventional thinking and break the rules with off-the-wall
creativity. And this will be the key criteria for judging success.”
The competition is open to students enrolled in college or
university courses, undergraduate or graduate, anywhere in the world. Typical
courses would be linked to graphic/product/structural design as well as those
from material/technology and engineering. Only individual entries are accepted
and the points to consider are:
• maintaining the importance and prestige of this world
• commercial awareness – does it make sense from a financial
point of view? Maximum cost to the awards organiser - €35 per award;
• transportable protective box for each trophy;
• the prototype can be made of any material designs which
demonstrate awareness of environmental issues through economic use of the
Winners will receive €500 from WPO and the criterias for
Originality and aesthetic qualities of the design
The WPO / WorldStar branding recognition
The quality of portfolio, which must include evidence of
research and the development of the design
Inclusion of a protype
- a good quality mock up to withstand transport and handling (applicable to round 2 judging)
A written summary explaining why the design is the best,
how it meets the criteria and the material/s to be used for the final award
Lightweight trophy not exceeding 0.0700kg
A design that can be easily manufactured in quantities
Closing data for entries is 27 September 2019; results will
be announced on 01 December. Judging process will be carried out in two rounds.
The first one, on line, will envolve professionals from IOM3, WPO member in UK
and responsible for running the WorldStar program. The second round will be
judged by WPO Marketing Group during the 2nd WPO Board Meeting of 2019, in
November, in Indonesia. Entries are online at www.worldstar.org. For more
information send an e-mail do email@example.com.
Be ready for WPO meeting in Prague
WPO will be holding their 1st Board Meeting of 2019 on May
15, as part of WPO week in Prague, Czech Republic. The program is being
organized by WPO local member, OBALOVÝ INSTITUT SYBA s.r.o. (www.syba.cz). As
part of the program, WPO members will also have the chance of visiting the
facilities of Thimm Vsetaty, part of Thimm The Highpack Group, one of the
leading solutions provider for the packaging and distribution of goods. A local
brewery, Pilsner Urquell, will also be visited by WPO members.
On the night of May 15, the 190 winners of WorldStar
Packaging Award, the most important global packaging recognition, will be
announced in a gala ceremony. There were 319 packaging projects judged from 35
countries. For more information about WPO week in Prague visit
WPO at the launch of Arab Packaging Competition for
Arab StarPack Pro was launched early this year by the Arab
Federation for Paper, Printing and Packaging Industries in cooperation with the
Arab Industrial Development and Mining Organisation, the Arab Federation for
Food Industries and the Union of Arab Chambers. The competition will be
organization by UNIDO (United Nations Industrial Development Organisation) and
by WPO member, LibanPack (Lebanese Packaging Center – www.libanpack.org) with
the support of WPO and the Lebanese Ministry of Industry.
During the launch ceremony WPO was represented by Soha
Atallah, Director of LibanPack and WPO Vice President Conferences, Exhibitions
and Awards and Johannes Bergmair, WPO General Secretary. According to Johannes
statement: “WPO has been following the activities of LibanPack and appreciates
it professionalism, knowledge and expertise in the area of packaging.”. He
confirmed WPO’s willingness to support and cooperate with LibanPack on the
regional and international level, specifically in launching the Arab packaging
competition for professionals which will allow winners to participate in
WorldStar, the global packaging competition organized by WPO.
WPO was at Beviale Moscow in February
WPO had a successfull participation in
the Packaging Innovation Zone at Beviale Moscow 2019 (February 19-21), in
Russia. The idea, as explains WPO President Pierre Pienaar, “was to introduce
the winners of the WorldStar Packaging Awards, the most important packaging
competition in the globe, as well as appearing in the conference programme”.
Pierre also made a presentation at the show about ‘The future of sustainable
packaging is about being smarter and more adaptive’. WPO Vice President
Conferences, Exhibitions and Awards, Soha Attalah, was also at the show.
The Packaging Innovation Zone, where WPO presented WorldStar
winners, highlighted solutions for all aspects of beverage packaging. “PET has
become an essential part of the Russian beverage industry, but still generates
lively discussion,” commented the show organizer. “Even so, other forms of
beverage packaging are playing a greater and greater role. We are working with
a skilled partner in the form of PETnology, which is very open to the changes
in the market. We are deliberately opening up this topic this year, and other
packaging solutions will also have a place in the Packaging Innovation Zone.”
WPO packaging training program in Jordan
The first packaging training program of WPO in 2019 was
organized in Amman, Jordan (March 03-07), with total support of local member,
JoPack (Jordan National Packaging Center – www.jopack.org), represented by its
Executive Director, Sujud Al-Balawneh, and UNIDO (United Nations Industrial
The 5 days regional packaging technology training in Amman
joined 23 delegates across Jordan, Palestine, Oman, Morocco, Egypt and Lebanon.
The trainer, WPO Ambassador Kishan Singh, from South Africa, covered the entire
spectrum of packaging technology.
WPO training in Jordan was part of a number of interventions
UNIDO is implementing under its “Enhancement of regional trade capacities in
food through harmonized regional conformity assessment and food safety
systems”. It is called SAFE, a Sida funded project implememented by UNIDO.
Those interventions are build on UNIDO’s successful track record in packaging
and are implemented in close partnership with WPO.
For more information about WPO Education programs, contact
Aslihan Arikan, Vice President Education firstname.lastname@example.org.
Scholarship winner and CPP certified in Australia
A lot of activities in packaging education at WPO member in
Australia, AIP (Australian Institute of Packaging – www.aipack.com.au). The Institute
announced the winner of the 10th annual APPMA Scholarship program that entitles
Janell Siek to receive entry into a Diploma in Packaging Technology valued at
$9,000. The Diploma is an internationally recognised Level 5 qualification that
is designed for those wishing to pursue a career in the packaging industry, or
for those who are already in the industry and wish to extend their packaging
knowledge and expertise. The Diploma is offered exclusively through the
Australian Institute of Packaging who are the peak professional body for
packaging education and training in Australasia.
AIP also announced that Ankur Saxena got his Certified
Packaging Professional (CPP) designation. Offered exclusively through the
Australian Institute of Packaging in Australasia, CPP designation is the
leading mark of excellence internationally and a must-have recognition of
industry proficiency and achievement for packaging professionals.
A successful Packaging Training in Iran
December 2018, Qazvin,Iran
WPO member in Iran, IRIP (Iranian Institute of Packaging - www.iripack.ir), organized
the 4th Education Program in cooperation and support of WPO Education
Committee. The program was held in the cites of Qazvin and Yazd and the purpose
was to increase the awareness of the importance of packaging in order to
conduct and implement the project "Packaging, Designing for Common Brand
Building of Iran’s Competitive Products". Another objective was to
increase packaging knowledge for industry sector. WPO Ambassador, Kishan Singh,
was the trainer and focused on the critical role of packaging for products´
branding and marketing.
The first program was held in cooperation with Qazvin
Chamber of Commerce Industries, Mines & Agriculture. At end of the workshop
a lot of questions and discussions regarding to packaging design and how
minimize the packaging materials. The second one was carried out in Yazd in
assist with Industrial Estate Company. Part of the program was dedicated to
visit packaging and food companies and consultancy.
Governor-generalship of Qazvin
Sharif University of Technology
Ministry of Cooperatives, Labour, and Social Welfare
Qazvin Industrial Estate Company
Maku Free Zone Office
Department of Environment
In order to optimize the Educational Program in Iran, IRIP
conducted several Governmental Meetings, in Ministries and Universities, giving
a special attention to packaging as tool for branding and marketing and how WPO
and members could be useful for development of Iranian goods' market. Regarding
to Iran's agricultural position in the world, the Save Food issue was
highlighted and it was discussed the decreasing of food wastage with
Packaging Technology Training from ASD in Turkey
The 2018 training program organized by WPO member ASD
(Turkish Packaging Manufacturers Association www.ambalaj.org.tr) under the ASD
Packaging Academy brand was completed with the English training titled
"ASD Packaging Technology Training” supported by WPO. The training
was given by the WPO Ambassador, Kishan Singh, and was attended by 30 students
including packaging manufacturers, food companies and packaging certification
companies' directors and technical experts.
The topics addressed in the four days training were packaging materials,
packaging filling systems, graphics & design and printing techniques and
packaging supplementary materials, the training also had current content such
as packaging and the environment, circular economy, quality control and the
future of the packaging industry.
Aslihan Arikan, General Secretary of
ASD and WPO Vice President Education, stated: "Organized by our
association and supported by WPO, our training received heavy attention. We
know the significance of up-to-date training for the sustainability of our
industry and its competition with developed countries in terms of technology,
quality and product variety. We are following the developments in the world
very closely to increase the competitiveness of Turkish packaging industry in
global markets. ASD Packaging Academy gathers sectoral training requirements
under a single room. Our association will continue its training sessions in
line with the purpose of its foundation".
WorldStar Awards Ceremony and Gala Dinner, 15 May 2019
This year's Worldstar awards will be presented on 15 May
2019 in Prague, Czech Republic, hosted
by local WPO member, OBALOVÝ INSTITUT SYBA s.r.o. (www.syba.cz). Over 300 people have registered
to attend the event and the evening will see 123 WorldStars, 5 Student Awards,
9 Special Awards and 3 Lifetime Achievement Awards being awarded followed by
live entertainment. The evening will certainly be a night to remember and the
highlight of the year in the world of packaging.
From left to right, the winners are
Shahid Sheikh OBE, Gillian Loubser and Keith Chessell.
WPO announced and posted on its webpage the three winners in
the ‘Lifetime Achievement” category within the WorldStar Packaging Awards 2019
The judges, from all over the world, elected Shahid Sheikh
OBE, UK; Gillian Loubser, South Africa; and Keith Chessell, Australia.
Annually, each WPO member (representing a voting member) is able to make up to
one nomination through an online registration form. The third group of
honourees will be recognised during the WorldStar Award Ceremony & Gala
Dinner, in Prague, Czech Republic, on 15 May, 2019.
AIP members pack 2,175 kgs of potatoes
and carrots for KiwIHarvest
As a part of the AIP´s (Australian Institute of Packaging –
www.aipack.com.au) commitment to Fighting Food Waste two teams of members
headed to KiwiHarvest in Auckland, NZ, to help pack 2,175 kgs of potatoes and
carrots into approx. 145x 15kg bags. The bags KiwiHarvest uses are the malt
bags from boutique breweries, which saves them from going to waste as well.
The recipients who receive the potatoes and carrots are all
over Auckland from Orewa in the North to Pukekohe in the South. The completed
bags are given to foodbanks to distribute to individual families, used for
community meals such as Everybody Eats, charities like Shine Womens Refuge,
KiwiHarvest are New Zealand’s perishable food rescuers;
collecting good food before it goes to waste and distributing it to those in
need to nourish the wider community. Every month they deliver over 60,000 kgs
of food to 220 charities nationally. Their work is already changing the fact
that 103,000 tonnes of food is thrown away by New Zealand industry every year.
KiwiHarvest is here to create lasting positive change so that good food does
not go to waste. Moreover, those that need nourishment will receive it.
KiwiHarvest reduces the negative impacts of food waste on our environment by
redistributing excess food; helping to create lasting positive social change by
nourishing those in need.
Russia shows good possibilities to the packaging industry
The Russian market seems to be moving out of the trough at
least as regards the packaging sectors and related process industries and the
plastics and rubber industry. Impressive proof of this has been provided by the
two trade fairs upakovka – Processing and Packaging and interplastica, 22nd
International Trade Fair for Plastics and Rubber, which drew to a successful
close after four trade fair days on 1 February 2019. 25,000 visitors came to
the AO Expocenter in Krasnaja Presnja, Moscow to seek information on the
extensive ranges displayed by 950 exhibitors from 32 countries.
After a period of stagnation in 2016 and a -2.8 % recession
in 2015, Russia saw a new growth phase start in 2017 with 1.5 % GNP
growth. Four years after the sanctions were imposed and the oil price dropped,
the Russian economy has adapted to the new circumstances and managed to grow
There is a great deal of renewed interest in modern
machinery, production plants and high-tech materials. This also especially
applies to demand for packaging technologies and plastic processing equipment.
To the delight of the exhibiting companies, activities at upakovka and
interplastica were therefore not only confined to an exchange of information.
Many trade visitors also came with concrete intentions to buy and made their
purchasing decisions right on site. This underpins the substantial investment
needs that continue to exist in Russia and its neighbouring states.
The presence of numerous foreign exhibitors is evidence of
the sustained strong interest taken in the Russian market. “Following some
difficult years things are picking up again. Those showing stamina will now be
rewarded,” reflects Werner Matthias Dornscheidt, CEO and President of Messe
Düsseldorf, drawing a positive conclusion. Very satisfied with the results of
the two trade fairs, he goes on to say: “The mood in the halls was excellent,
exhibitors reported extremely interested business people who were also prepared
to place orders. They capitalised on the unique opportunity here to see the
latest developments in world markets and negotiate with suppliers on site.”
Russian consumers afford more high quality food
As disposable incomes rise in Russia, the propensity to spend is also going up
again and more consumers are investing in higher-quality food. In addition to
this, nutrition habits are changing: the younger generation, in particular, is
increasingly taking to convenience and fast food. Market researchers expect
demand for pre-packed food to rise by 4% in total to 28.4 million tons by 2022.
Above-average growth rates are predicted especially for breakfast cereals,
savoury snacks, convenience food, high-quality chocolate products as well as
for sweet pastries and snack bars.
Besides this, soft drinks are also becoming more and more
popular. Especially in the metropolitan areas Russian consumers are more health
conscious. They increasingly take to bottled water as well as functional and
enriched beverages. New flavours, low-sugar beverages, smoothies and
ready-to-drink teas are becoming trends.
To satisfy growing demand and Russian consumers’ rising
expectations as to quality, freshness, taste and the shape and look of food and
beverages, manufacturing companies have to expand their production capacities
further and invest in state-of-the-art processing and packaging technology. And
technology made in Germany is rated highly – Germany is Russia’s most important
machinery supplier accounting for a quarter of all Russian food machinery and
packaging machinery imports. In some industry sectors this figure is markedly
higher. Over the first 11 months of 2018 German exports of food/packaging
machinery to Russia went up even further reaching a figure of EUR 383 million –
an increase of just under 14% over the previous year. German exhibitors at
upakovka 2019 expect the high demand for machinery to continue in this current
year. Italian companies are also benefiting from the rising demand for
packaging technology. The numerous exhibitors from Italy and the Italian
Machinery Manufacturers’ Association UCIMA were therefore pleased with their
trade fair participation.
Strong interest in special themes
Since upakovka has been held under the umbrella of the interpack alliance the
special innovationparc theme adapted from interpack in Düsseldorf has played an
important role in Moscow. Due to the avid interest encountered last year, the
Forum programme of innovationparc was doubled to comprise two stages with
concurrent activities for 2019.
The lectures about trend themes in the industry under such
headings as “Packaging – Best Practice for Brands and Retailers”, “Packing 4.0:
How to Make Your Customers Happy”, “Will Packaging Save or Ruin the
Environment?” or “Packaging Technologies in the Beverage Industry” went down
extremely well with visitors. The seating tiers and surrounding standing room
were always packed. Partnering with the innovationparc were the National
Packaging Confederation (NCPack), the German Engineering Association VDMA, the
Global Association for Marketing at Retail (POPAI), the Association of Russian
Branding Agencies (ARBA) as well as the Russian trade magazine Tara i Upakovka.
Save Food, the interpack alliance theme organised in
cooperation with the World Food and Agricultural Organization (FAO), made for
an important session within the innovationparc programme. The session, opened
by Thomas Stenzel, Managing Director of Messe Düsseldorf Moscow, and Agashi
Harutynyan, Head of the Moscow FAO Office, addressed the question: “What Does
it Cost to Save Food?” The first part shed some light on the indirect
consequences of food losses and waste and on examples for addressing the
problem. Speakers included agents from Russian organisations representing
consumer interests, retail and the food industry as well as non-profit
organisations such as the Russian Food Bank. The second part of the session
dealt with the positive economic, social and ecological effects of reduced food
waste and losses. Speakers here included high-calibre personalities from the
political sphere, such as diplomats from France and Australia, EU
representatives as well as Norwegian and Dutch ministerial staff.
“The fact that the interest taken in innovationparc has
grown yet again proves that the trend themes of the interpack alliance are not
only of paramount importance at the flagship trade fair in Düsseldorf but also
in such growth markets as Russia, thereby offering the suppliers of modern
solutions numerous opportunities for tapping into enormous market potential,”
says Jablonowski, Global Portfolio Director of Processing & Packaging at
Messe Düsseldorf. At the forthcoming upakovka 2020 innovationparc will focus on
the Russian trend theme of beverages – specifically soft drinks as well as healthy
It is worth to remember that WPO was an important partner of
Messe Düsseldorf and FAO in the Save Food Pavillion at Interpack 2017. A
similar partnership is being evaluated for Interpack 2020.
Electronic publication from WPO – World Packaging Organisation – www.worldpackaging.org
Coordination: WPO’s President: Mr. Pierre Pienaar / WPO’s General
Secretary: Mr. Johannes Bergmair / ABRE – Brazilian Packaging Association: Mrs. Luciana Pellegrino / Miss Isabella Salibe
Contribution: WPO Members
Publishing: ABRE – Brazilian Packaging Association – www.abre.org.br
Responsible Editor: IPPO Member Liliam Benzi - Journalist Mtb 19.352 – Brazil –
Diagramming: Formato Editoração e Design - Mr. Saulo Pacheco